More and more businesses are seeing the power of Proximity Marketing and we get lots of enquires about how they can use this technology. Many businesses have a local premises but many business are out at trade shows and other events and want a portable system. The Bluekulu Media Server is only the size of a paper back book and only weighs 500 grammes. However, providing electricity at these sites can be an issue so Bluekulu has come up with a few solutions:
- An external batter pack
- An Inverter for use in a car
- A car cable kit
These solutions allow the Bluekulu Media Server to be used on the person, in a car, at a trade show or any other place where electricity is an issue.
Recently, O'Connels of Mallow, a main Ford Dealership here in Ireland, used a portable unit at a shopping center where they were showing their new range. They got great feedback from customers and found that the innovative ( and for many people novel way of marketing) broke the ice and allowed customers to chat freely with staff about the cars.
Bluekulu provided two Bluekulu media servers, two battery packs and created two graphics for use in the campaign. As Andrew Fanning of O'Connells said, for the price of a 1 day add in a newspaper, they can put their message directly on people's phones.
