I have tried to ensure that my clients use their Bluetooth Marketing systems in a way that does not annoy those members of the public that may not wish to receive messages. I suggest the use of Posters or TV screens to alert people to the fact that an offer is available. I encourage the use of special offers that are unique to the medium of bluetooth marketing and also encourage my customers to limit the range of the device to 10 meters or less. The range throttling not only improves the rate at which people get the message, it ensures only interested parties get it.
Bluekulu worked with Power Media to create a talking point for attendees of the Walter Smith Fundraiser In the Imperial Hotel in Cork recently. Walter was incarcerated in the US for a crime he did not commit. A Cork solicitor was involved in getting the new evidence that eventually lead to his release. An amazing story.
We have changed our name to Bluekulu (from lukulu) to reflect the Bluetooth nature of the business and to allow for better branding. Over the next few weeks we will be rolling out more products and enhancements to the existing products.
Eddie Rockets used Bluekulu's Bluetooth Marketing system to promote it's new Restaurant on South Main St. in Cork, Ireland.
Bluekulu's Diarmuid Wrenne had the opportunity to bend the ear of the Irish Minister for Trade and Employment, Mister Michael Martin, on the benefits of Bluetooth Marketing.
We can now send content to 7 different phones at once and send up to 25 different files (Pictures, video and text) to a phone in one go.
Our basic system allows retailers to easily set up a Bluetooth marketing campaign for low volume situations. However, we have been repeatedly asked about being able to serve content in very high volume situations, such as clubs, large music venues, etc. To accommodate these customers we have released a new version of our system that has the following specs:
Able to send content to up to 7 different phones at once